Card issuers and consumers are looking for change

Card issuers are looking for ways to better serve their customers, society, and the environment. At the same time, they seek fresh opportunities to stand out from their competitors.

Consumers try to make sustainable, eco-friendly choices every day. Research by McKinsey & Co states that 72% of consumers are now actively buying more environmentally friendly products than they did five years ago.

They all remain reliant on the card industry to innovate and deliver fresh choices. But the card industry’s response has fallen short.

Hybrid cards may look like wood, but they still contain plastic and metal.

For brands and cardholders who want to stand out

But only for the right sustainable reasons

Cards are a battleground for issuers to capture the attention of customers. Vibrant colours, unusual designs and even metal cards have all been used to make card programmes stand out. 

TIMBERCARD celebrates uniqueness, strengthening issuers' brand personality and empowering individuals to express their style through a card that reflects their values.

Carrying a TIMBERCARD is much more than just a stylish way to pay – it’s a bold statement about personal commitment to sustainability and the beauty of nature.